Typography

Consistent typography helps maintain a professional and cohesive brand identity across all materials.

Primary Fonts

Headings

Font: Poppins
Weights: Bold (700), Semi-Bold (600), Medium (500)
Use for: Page titles, section headers, presentation titles
Why: Modern, geometric, confident and professional

Body Text

Font: Noto Sans
Weight: Regular (400), Medium (500)
Use for: Paragraphs, descriptions, general content
Why: Highly readable, clean, works across multiple languages

Alternative Options

Inter - Excellent for digital interfaces
Roboto - Great for documents and presentations
Montserrat - Bold and modern for headers

Where to Get Fonts

Google Fonts (Free):
- Poppins
- Noto Sans

For Documents: Download and install on your system
For Web/Digital: Use Google Fonts embed code

Font Sizes

Documents & Reports

Main Title: 28-32pt, Bold
Section Headers: 18-24pt, Bold
Subheadings: 14-16pt, Semi-Bold
Body Text: 11-12pt, Regular
Captions: 9-10pt, Regular

Presentations

Title Slide: 44-54pt, Bold
Section Headers: 32-40pt, Bold
Body Text: 18-24pt, Regular
Bullets: 16-20pt, Regular

Digital/Web

H1 (Main Title): 32-40px, Bold
H2 (Section): 24-28px, Bold
H3 (Subsection): 18-20px, Semi-Bold
Body: 16px, Regular
Small Text: 14px, Regular

Text Colors

Primary Text: #333333 (Dark Gray)
Headers on White: #1E4E79 (Brand Blue)
Highlighted Text: #F79420 (Orange)
Light Text on Dark BG: #FFFFFF (White)

Basic Guidelines

Do's

✓ Use Poppins for headings and Noto Sans for body text
✓ Maintain proper hierarchy (size & weight)
✓ Use adequate line spacing (1.4-1.6 line height)
✓ Keep body text left-aligned
✓ Use sentence case for most headings

Don'ts

✗ Mix too many font families (stick to 1-2)
✗ Use all caps for long paragraphs
✗ Make body text too small (below 11pt)
✗ Use decorative fonts for body text
✗ Sacrifice readability for style

Common Uses

Email Signatures

Name: Poppins, 12pt, Bold, Brand Blue
Title: Noto Sans, 11pt, Regular, Dark Gray
Contact Info: Noto Sans, 10pt, Regular, Dark Gray

Business Cards

Name: Poppins, 14-16pt, Bold
Title: Noto Sans, 10-12pt, Regular
Contact: Noto Sans, 9-10pt, Regular

Headlines: Poppins, Bold, 20-24px
Posts: Noto Sans, Regular, 16-18px
Captions: Noto Sans, Regular, 14-16px

Line Spacing & Readability

Line Height: 1.5 for body text, 1.2 for headings
Paragraph Spacing: 12-16pt between paragraphs
Letter Spacing: Normal (0) for most text, slight increase (+0.5pt) for all-caps

Quick Reference

Element	Font	Size	Weight	Color
Main Title	Poppins	28-32pt	Bold	Brand Blue
Section Header	Poppins	18-24pt	Semi-Bold	Brand Blue
Body Text	Noto Sans	11-12pt	Regular	Dark Gray
Highlight	Poppins	-	Bold	Orange
Caption	Noto Sans	9-10pt	Regular	Dark Gray

Note: These are baseline guidelines. Feel free to adjust based on specific project needs while maintaining overall consistency.