Logo Guidelines
The Manfree logo is the cornerstone of our brand identity. Use it consistently to maintain brand recognition and professionalism.
Logo Variations
Primary Logo (Full Color - Light)
Use this version on white or light backgrounds. This is the preferred logo for most applications.
Download: - SVG (Vector) - Best for scaling - PNG 120px - Small/Email - PNG 200px - Standard/Web - PNG 400px - Large/Headers - PNG 800px - High-res/Retina
White Logo (Reversed - Dark)
Use on dark backgrounds or over brand blue backgrounds.
Download: - SVG (Vector) - Best for scaling - PNG 120px - Small/Email - PNG 200px - Standard/Web - PNG 400px - Large/Headers - PNG 800px - High-res/Retina
Black Logo (Monochrome)
Use for black & white printing or when color reproduction is limited.
Download: - SVG (Vector) - Best for scaling - PNG 120px - Small/Email - PNG 200px - Standard/Web - PNG 400px - Large/Headers - PNG 800px - High-res/Retina
Icon/Symbol Only
Light Icon
Use for light backgrounds.
Download: - SVG (Vector) - Best for scaling - PNG 16px - Tiny favicon - PNG 32px - Favicon - PNG 64px - Small avatar - PNG 128px - Medium icon - PNG 256px - Large icon - PNG 512px - App store/Social media
Dark Icon
Use for dark backgrounds.
Download: - SVG (Vector) - Best for scaling - PNG 16px - Tiny favicon - PNG 32px - Favicon - PNG 64px - Small avatar - PNG 128px - Medium icon - PNG 256px - Large icon - PNG 512px - App store/Social media
Logo Sizes & Formats
Recommended Sizes
Digital Use: - Large (Web Headers): 300px - 400px width - Medium (Website/Docs): 150px - 200px width - Small (Email/Footer): 100px - 120px width - Icon/Favicon: 64px x 64px, 32px x 32px, 16px x 16px
Print Use: - Large Format: Minimum 3 inches (7.6cm) width at 300 DPI - Business Cards: 0.75 - 1 inch (2-2.5cm) width - Letterhead: 1.5 - 2 inches (4-5cm) width
File Formats
For Digital: - SVG - Preferred for web (scalable, small file size) - PNG - Transparent background (high resolution: 2x, 3x for retina)
For Print: - SVG or EPS - Vector format (infinitely scalable) - PDF - High resolution for professional printing - PNG - Minimum 300 DPI resolution
File Preparation
✓ Correct: Logo trimmed to edges with transparent background
✗ Incorrect: Logo with built-in padding/whitespace around it
When exporting logos: - Trim canvas to artwork bounds - Use transparent background (PNG/SVG) - No extra whitespace included in the file
Clear Space
Maintain clear space around the logo equal to the height of the "M" in Manfree (or equivalent measure based on your logo).
[Image Placeholder: Logo Clear Space Diagram]
- No text, graphics, or other elements should appear within this space
- Ensures the logo remains visible and impactful
Minimum Size
Digital: Minimum width of 100px
Print: Minimum width of 0.75 inches (2cm)
Below these sizes, the logo may lose clarity and readability.
Logo Usage Guidelines
✓ Do's
✓ Use the correct logo variation for the background color
✓ Maintain proper clear space around the logo
✓ Use high-resolution files for all applications
✓ Keep the logo proportional (don't stretch or distort)
✓ Use approved logo files only
✗ Don'ts
✗ Don't change the logo colors
✗ Don't rotate or skew the logo
✗ Don't add effects (shadows, outlines, gradients)
✗ Don't place on busy or low-contrast backgrounds
✗ Don't stretch, compress, or distort proportions
✗ Don't separate or rearrange logo elements
✗ Don't use low-resolution or pixelated versions
Background Usage
Approved Backgrounds
- Primary Logo: White, Neutral BG (#F7F7F7), or light colors
- White Logo: Brand Blue (#1E4E79), dark colors, or photos
- Black Logo: White backgrounds for B&W printing
Background Contrast
Ensure sufficient contrast between logo and background for visibility and readability.
[Image Placeholder: Logo on Different Backgrounds Examples]
Need Custom Sizes?
Contact the design team if you need the logo in a specific size or format not listed here.