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Color Palette

Use these colors consistently across all design materials including documents, presentations, digital assets, and marketing collateral.

Primary Colors

Brand Blue

#0B3D91 | RGB: 11, 61, 145 | CMYK: 92, 58, 0, 43

Use for: Headers, titles, backgrounds, main branding elements, logo primary color

Orange

#EA810F | RGB: 234, 129, 15 | CMYK: 0, 45, 94, 8

Use for: Highlights, call-to-actions, emphasis, key metrics, logo accent color

Secondary Colors

Light Blue

#1E5BA8 | RGB: 30, 91, 168 | CMYK: 82, 46, 0, 34

Use for: Secondary accents, charts, data visualization

Note: Lighter variant of primary Brand Blue (#0B3D91) for secondary elements

Orange Dark

#C6700D | RGB: 198, 112, 13 | CMYK: 0, 43, 93, 22

Use for: Depth, contrast, visual hierarchy, hover states

Note: Darker variant of primary Orange (#EA810F) for better visual hierarchy

Blue Dark

#082D6B | RGB: 8, 45, 107 | CMYK: 93, 58, 0, 58

Use for: Depth, contrast, visual hierarchy, hover states

Note: Darker variant of primary Brand Blue (#0B3D91) for better visual hierarchy

Neutral Colors

Neutral Background

#F7F7F7 | RGB: 247, 247, 247 | CMYK: 0, 0, 0, 3

Use for: Backgrounds, cards, sections

Text Primary

#333333 | RGB: 51, 51, 51 | CMYK: 0, 0, 0, 80

Use for: Body text, headings, all content

Border

#D9D9D9 | RGB: 217, 217, 217 | CMYK: 0, 0, 0, 15

Use for: Borders, dividers, table lines

Usage Guidelines

Documents & Presentations

  • Headers: Brand Blue (#0B3D91)
  • Highlights: Orange (#EA810F)
  • Body Text: Text Primary (#333333)
  • Backgrounds: White or Neutral Background (#F7F7F7)

Charts & Data

  • Primary: Orange (#EA810F)
  • Secondary: Light Blue (#1E5BA8)
  • Tertiary: Brand Blue (#0B3D91)

Best Combinations

  • Professional: Brand Blue + White
  • Energetic: Orange + Brand Blue + White
  • Balanced: Light Blue + Orange + Neutral Background

Quick Reference

Color HEX RGB CMYK Use
Brand Blue #0B3D91 11, 61, 145 92, 58, 0, 43 Headers, branding, logo
Orange #EA810F 234, 129, 15 0, 45, 94, 8 Highlights, emphasis, logo
Light Blue #1E5BA8 30, 91, 168 82, 46, 0, 34 Accents, data viz
Orange Dark #C6700D 198, 112, 13 0, 43, 93, 22 Depth, contrast, hover
Blue Dark #082D6B 8, 45, 107 93, 58, 0, 58 Depth, contrast, hover
Neutral BG #F7F7F7 247, 247, 247 0, 0, 0, 3 Backgrounds
Text #333333 51, 51, 51 0, 0, 0, 80 Body text
Border #D9D9D9 217, 217, 217 0, 0, 0, 15 Borders, dividers

For Designers

Digital: Use HEX or RGB values (Figma, Adobe XD, Sketch)
Print: Use CMYK values (InDesign, Illustrator)
Documents: Use RGB or HEX (PowerPoint, Word, Google Slides)